CakeLabs
We build software with our customers — not just for them.
A Swedish product studio partnering closely with teams to design tools that fit exactly how they work.
Our Products
Software we've built — often hand-in-hand with the teams who use it every day.
Spotlight Planner
Visual retail campaign planner
A visual weekly campaign planner for retail stores. Book promotional displays on an interactive store layout — drawn by hand or built on your real floor plan.
What's inside
SVG layout editor
Draw walls, shelves & display stands on a grid
Real floor plans
Drop in an image or PDF as the canvas
Real-time sync
Everyone sees changes instantly
Multi-store
Switch between stores in a click
Role-based access
Admin, Store Manager & Staff
Bilingual
Full English & Swedish
About CakeLabs
CakeLabs is a small Swedish product studio built around customer intimacy. We work shoulder-to-shoulder with the people who'll use what we make — learning how they really work, then shaping software around it. Fewer customers, deeper relationships, and products that fit like they were made to measure. Because they were.
Built With You
We design and build alongside our customers, not at arm's length.
Made in Sweden
Crafted with Scandinavian simplicity and care.
Here for the Long Haul
We invest in lasting partnerships, not one-off projects.
Frequently asked questions
The short version of who we are and what we build.
- What is CakeLabs?
- CakeLabs is a Swedish product studio that builds software hand-in-hand with its customers. Rather than working at arm's length, the team designs and builds alongside the people who'll use the product — favouring fewer customers, deeper relationships, and lasting partnerships over one-off projects.
- What is Spotlight Planner?
- Spotlight Planner is CakeLabs' flagship product — a visual weekly campaign planner for retail stores. Teams book promotional display locations on an interactive store layout, plan campaigns across weeks 1–53, and collaborate in real time. It's available in both English and Swedish.
- Who is Spotlight Planner for?
- It's built for retail teams that manage in-store promotional displays — store staff who book display locations, managers who plan campaigns across the year, and admins who set up store layouts and control access with role-based permissions.
- How does CakeLabs work with its customers?
- CakeLabs works shoulder-to-shoulder with its customers — learning how they really work, then shaping software around it. The focus is on customer intimacy and long-term partnerships rather than delivering one-off projects.
- Where is CakeLabs based?
- CakeLabs is a product studio based in Sweden.
- How can I get access to Spotlight Planner?
- Spotlight Planner is currently invite-only. You can request access through the contact form and the team will help get you set up.
Let's build something together
Have a product idea or a workflow that deserves better software? Send us a message and we'll be in touch.